Effective signage is a crucial element of a successful business. It allows companies to market and advertise their services and products, and promote themselves as recognizable brands.
Visible and eye-catching signage represents cost-efficient marketing and serves as an effective communication tool. It also reflects business quality; the better your business signs, the more seriously the public will consider you. What’s more, business signage gives businesses a real competitive edge within their competitive industry or niche.
If you are looking to design the perfect business signs, this blog post is for you. Here, we will highlight 7 practical tips to help you attract potential customers with a great-looking business sign. Let’s get started.
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Keep It Simple
The KISS principle, an acronym for “Keep it simple, stupid!” is a design principle that is always worth remembering. It was made famous by the US Navy in the 1960s and is an effective principle across a host of industries, especially within the world of business signage design.
The most effective business sign is one that is simple and avoids unnecessary clutter that obscures the message and the meaning. People should be able to understand a business sign at first glance, so put the message front and center.
This is true for signs of all shapes and sizes, from highway billboards to A-frame sidewalk signs. Opt for something that is attention-grabbing and easy to digest/understand over something that tries to impart too much information, as this runs the risk of the message being lost entirely.
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Tie It to Your Brand
Having a strong brand increases recognition, improves customer loyalty, and increases the effectiveness of advertising. Whatever type of business sign you are planning, ensure that it is tied to your overall brand.
Figure out what your business’s brand identity is and then utilize this within business signage. For example, your business sign and your storefront should be similar, allowing for reinforcement of your brand and identity within the community. Be consistent with your brand visuals.
If you are in the process of creating business signage, it’s worth looking at your business logo and considering if an overhaul is needed to help your brand stand out better.
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Make Your Signage Actionable
Ultimately, what do you want your business sign to do? Members of the public who see your signage should be encouraged to take actions, whether now or whenever a need arises, that result in contact with your business.
Tailor your language on signage in a way that encourages people to perform an action, such as visiting a website, calling a number, or visiting a physical store. Without actionable information, the public is limited in how they can respond to a business.
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Avoid Controversial Fonts
That is to say, avoid using Comic Sans! It’s very possibly the most hated font in the world. This font was created for use in cartoon speech bubbles and in children’s materials, though often appears in other situations that typically lead to mockery and criticism.
It’s not just Comic Sans, either. Think carefully about the specific type of font you are going to use in your business signage. It may sound almost trivial, but choosing the wrong type of font for your business can be disastrous.
Common fonts to use include Arial, Cambria, Calibri, and Helvetica.
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Make It Stand Out
Your choice of colors on the signage will play a big role in whether or not it catches people’s attention. The easier it is to read and digest a business sign, the more effective it will be. That’s why high-contrast colors work great, such as white on black, orange on blue, and purple on yellow.
These days, advertising signs are everywhere and it’s necessary to create signage that stands out. If a customer spots a sign that has similar colors blended together, they may find it difficult to read. That can lead to annoyance and a loss of interest.
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Use Photo-Quality Images
One of the absolute worst looks that a business sign can have is to feature a pixelated image. It screams unprofessionalism and suggests that the business doesn’t care. It’s a small thing, but it’s enough to drive potential customers away.
Any image that you use on your business signage should be properly rendered and easy to see/understand.
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Work With a Professional Team
The absolute best way to create an eye-catching and professional business sign is to partner with a professional design company. They will have the tools, expertise, and experience to create signage that works and is perfectly suited to your business and its brand.
Advertising space, wherever it is, is valuable. Avoid wasting this space and your business’s money on a bad design. The safest bet is to partner with a design team that has a proven track record, such as https://martinadasigns.com/.
Tips To Help Design the Perfect Business Signs
The importance of a well-thought-out and crafted business sign cannot be overstated. It could be the difference between earning new customers or losing them to your competition. The above design tips will help your business to create signs that stand out, appeal to people’s interests, encourage positive actions, and improve brand identity.
The most effective tip we can share is to hire an experienced design company that will help you to realize your vision. Like this blog post on tips to design the perfect business signs? Be sure to check out our other informative articles on a wide range of interesting topics.
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