In this digital age, the world has shrunk in size. Potential customers can be exposed to and engage with a company’s advertising material from the comfort of their own homes through a number of different mediums on the internet. This is reflected in the sheer value of global e-commerce payments, which are projected to reach $7.5 trillion globally by 2026.
In today’s world, many people are spending the majority of their time on the internet, whether that be for buying items or browsing the news. As a result of the pure quantity of time people spend on the internet, businesses have realized the significance of having a presence on this medium.
While many are being swept up in the fad of social media, with the likes of Instagram, TikTok, and Facebook becoming favorites for businesses to advertise on, the old reliable website still remains the most pivotal facet of a business’s digital presence. This article will explore what that means as well as why websites, in particular, are so important.
Digital Presence For Businesses
The digital presence of a business refers to the ease with which it can be found when keywords related to it are input into a search engine. Another way this takes hold is the number of contact points through which a potential customer can engage with a business online – also known as how ‘discoverable’ a business is.
This normally infers a strong activity on social media platforms and a clean professional website. That being said, making sure your business has a relevant Google Business Listing is also helpful for quickly directing people to where they need to be.
Social media platforms allow businesses to create mini ‘pockets’ of space that are related to them. By doing so, customer interaction and the online delivery of the business’s service can both be boosted. Depending on the target demographic for a business’s product or service, taking advantage of platforms like YouTube, TikTok or Instagram are strong bets.
The importance of a business’s digital presence grew rapidly in the wake of the COVID-19 pandemic when quarantine limited the physical presence people could exert. Losing reliance on this medium for engaging with customers was extremely detrimental to many businesses and forced a quick adaption to the new digital medium.
Importance Of A Website
While platforms such as Instagram, YouTube, TikTok, and Facebook are important tools in a business’s toolbox of digital presence, they should revolve around a stable and professional website. The classic website remains the paramount element of a business’s online presence for a number of reasons, which have been explored below.
Firstly, it immediately improves the business’s credibility in the eyes of the customer. Seeing a random advert on Facebook or Instagram doesn’t exactly instill customers with brimming confidence that the business can be trusted. However, if this links to a professional and appealing website, the business will effectively stand out from all other competition.
Furthermore, it is rather the absence of a website that reflects poorly on a business’s legitimacy. It is not that a website is recommended so that they can appear more credible, more that without it, it will be extremely difficult to appear so. Many questions of trustworthiness will be raised if a business does not have a website of its own.
Another advantage that can only be utilized if a business has a website is search engine optimization (SEO). This digital form of marketing work to improve the ranking of a business’s website in Google search results to try and generate growth in more organic traffic to your website.
Building Your Website
So you are settled on how imperative it is for a business to have a website in order to succeed in this new digital age but aren’t sure where to begin when it comes to building your website. Hiring a professional to handle this can be expensive to organize and means relinquishing creative control of how the website will turn out.
This drives many people to consider website builders such as the Wix website. These tools allow non-tech-savvy business owners to take the reigns when it comes to designing their website with simple yet powerful functions to create the website of their dreams.
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