Last updated on October 12, 2023
As the demand for online video continues to soar globally, businesses must discover innovative media streaming solutions to meet the needs of this expanding online audience. The entire system, from ingestion to delivery, must be dependable to provide a seamless streaming experience at this scale. However, the overall system is only as trustworthy as its weakest component. Each element is necessary for the video performance management process, regardless of whether you stream sports, video games, other events, or a linear channel. Your video streaming should have both resilience and redundancy.
Delivering a high-quality live video streaming workflow that scales is necessary to provide audiences with a positive viewing experience; for this, faults or degradation must be eliminated. No matter what, you must make sure that your customers get the finest possible experience. One of the most alluring features of any OTT offering is live video streaming. It draws sizable audiences, generates income, and contributes significantly to the expansion and loyalty of the client base. As audiences refuse to accept low-cost fixes or subpar platforms, the bar has been increased. To produce the most memorable experience, businesses compete. Therefore, you must take care of a few of the key elements that have a significant impact on your streaming experience before going live. And if it is not resolved, it may prevent you from developing further, even if your content is of high quality.
Major factors affecting your live streaming output
Despite the significant advancements that streaming technology has made over the past 20 years, the industry still faces a number of challenges.There are several factors that interact to offer a seamless experience, including:
Quality of delivering
Millions of people follow major events and broadcasters, and they receive alerts when the Live stream begins. As a result, there are an increased number of people trying to watch the Live stream at once. With the increase in OTT viewing, internet limits have begun to create bottlenecks that impede the delivery system of a platform. The industry responded by bringing content closer to people through a concept known as the “edge.” The actual quality of the broadcast is one of the most evident problems when establishing a livestream for your event. Technology is critical to the success of providing a high-quality service and on top of it the operational features like CDN, API, Encoder etc. used for delivery matters the most. The best method to deal with this is to invest in high-level production or platform suppliers. This assures high-quality content and easy transitions, an investment worth your time and money.
Load Handling
Consider the impact from viewers missing a goal, a vital play, or a contentious call on the field during a World Cup match due to downtime. There is always the possibility that a piece of material will receive millions of views in a short period of time, sometimes in as little as a day or two. The scope of the services offered should be sufficient to meet such demand. It’s crucial to keep in mind that for acceptable approaches to work, data packets must be arranged according to when the original event occurred and when the packet was ingested into the streaming system. Depending on the offload rate of the CDN distribution, large audiences at the CDN edge can cause connection load on the origin side. It is essential to pick a CDN that can handle such a heavy load.
Distribution Network
Your system architects should search for a platform that enables the deployment of algorithms to several systems, such as cloud, on-premise, and edge/embedded devices. By deploying remote services throughout the globe and offering quick content delivery, quality CDN offers end users a full OTT experience. In order to prevent geographic infrastructure incidents that do not affect your overall operation, it makes sure to deliver at many availability zones. The system should scale in accordance with the normal partitioning used by popular streaming infrastructure.Mobile consumers are substantially more likely to leave a website if it isn’t properly optimized for their phone due to this consumer mentality, which could result in a big loss of conversions or even harm your brand’s reputation if you run a business.
Platform experience
Streamers frequently overlook this crucial part of maintaining user engagement. Significant audience involvement is incredibly difficult to arrange for during a live streaming event. Your audience base’s amount of contact with you can provide doors for you to transform engagement into your business. User experience today refers to every element of a user’s encounter with a product or business that affects their perceptions and happiness with using it as a whole. Additionally, the elements on your platform should be engaging and have simple navigation so that consumers can find what they need. Instead of being characteristics of information, confusion and clutter which are the result of poor design. Your platform should have a user friendly template where your audience can easily get notified whenever you are ready to go live.
Selecting the right OTT platform provider
Now you might be thinking, isn’t there a one go solution which can take care of all necessities. Well Muvi got you covered in this. Backed by 500+ features, Muvi provides an end-to-end OTT platform that delivers video/audio live streaming & on-demand content for your audience across the world. With advanced load-balancing technology to handle surges and robust infrastructure, Muvi Live helps deliver immaculate uptime for all your streaming needs. Built using cutting-edge cloud technology and hosted on Amazon Web Services, Muvi Live helps deliver the highest uptime guarantee and a completely lag-free experience to your users. Now it’s on you to make the final move by selecting Muvi as your platform provider. But before that Muvi advises to take its 14-days free trial to experience all the features offered by Muvi.
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