Business cards play a significant role in networking and reaching potential prospects. A QR code can enhance the functionality and effectiveness of a business card. QR codes (quick response) are two-dimensional alternatives to bar codes. This article discusses how to create QR code business cards and why they might be preferred over ordinary business cards.
Benefits of a QR Code-enabled Card
The benefits of QR code-enabled business cards can include:
Simplified Networking
QR code-enabled business cards simplify many things for potential customers, suppliers, financiers, and other stakeholders. A great deal of information about your business will be instantly available once the code is scanned.
Attracting Prospects From Social Media
Many businesses use social media platforms to attract and convert prospective clients. A QR code-enabled business card can be linked to your social media accounts and promote engagement. Your followers can learn many things about your business by scanning the QR code.
Directing Prospects To Desired Pages
A survey on consumer habits showed that 88% of consumers use reviews to make buying decisions. The same survey found that 85% of those consumers read up to 10 reviews before deciding to buy. A QR code can be set to direct prospects to any section of the website including the review page, contact page, or home page. This can be useful for showcasing your achievements and best products.
Downloading Apps
Many businesses have tailor-made apps designed to enhance user experience and business professionalism. A QR code can direct clients to the place where these specialized apps can be downloaded. To increase the chances of downloading the app, clients can be encouraged with awards. This might include discounts, deals, or redeemable points.
Making Payments and Promoting Products
QR codes can be used for promoting a certain product or a special deal that is currently happening. They can be used to give discounts to loyal clients, which can help promote a purchase. Customers can also scan the codes to view payment options or make payments for goods or services.
Businesses can incorporate QR codes into their marketing strategies by having the QR code direct prospects to their blog page. Blog posts that are written in a clear and engaging manner can help persuade customers to act with a call to action.
Saving Time
A QR code-enabled business card saves time by eliminating manual typing. All customers have to do is point and scan. It’s a quick and easy way to share information and promote your business.
Adding a QR Code to Your Business Card
Below are the basic steps for adding a QR code to a business card:
Step 1: Select a preferred QR code generator. A simple online search can direct you to a variety of QR code generator options.
2: Open your preferred QR code generator and browse the available templates.
3: Provide the requested information and then generate the QR code.
4: Personalize your code by including a logo, a beautiful background, and more.
5: Download the QR code to your computer.
6: Copy and paste the downloaded QR code to your business card.
7: Adjust borders, size, fonts, and colors.
Step 8: Share the QR code-enabled business cards as soft or hard copies. Hard copies are physical cards while soft copies are digital files.
Best Practices for Creating a QR Code Business Card
Include Instructions
Adding helpful instructions alongside your QR code can help enhance and simplify the user experience, as well as increase the click-through rate. You could, for instance, provide simple instructions for using a QR code.
Frame the Code
Framed QR codes help make business cards look more professional, aesthetic, and appealing.
Add Your Business Logo
Including your company’s logo in the QR code enhances the professional look of your business card and can help customers recognize your company more easily.
Test the Soft Copy
Test the QR code digital file to determine if it’s working as expected. Check that the code is linked to the correct destination or website page.
A Reliable Branding Company for Your Business Cards
Explore professionally-designed templates for business cards before making your choice. A professional QR code business card has appealing and personalized features, such as backgrounds and company logos. First impressions last, so choose a branding company that fits your style, timeline, and quality expectations.
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