For many small business owners, backlinks are a mysterious and elusive concept. But they don’t have to be, as long as you use the right strategy!
Backlinks, also known as inbound links, act as votes of confidence from other sources. Having more “votes” improves your website’s ranking, as Google sees it as a valuable and trusted source.
A backlink is a link from one website to a page of another website. However, there are different types of backlinks. If you want to make the most of a backlinking strategy, you need to learn about the different types.
Guest Blogging
Companies that blog get 97% more links to their website than those that don’t.
Guest blogging or guest posting is a very common method for businesses to acquire backlinks. It’s also very easy to get started, so even the busiest small business owner can try out this strategy.
Guest blogging is the process of writing a blog for another website to publish. You can get backlinks from that blog to your website.
When you post high-quality content on another reputable website, you can build authority and trust. Guest posting is one of the best ways to get white hat backlinks.
Editorial
One of the best backlinks are editorial ones.
You can get editorial backlinks when another website wants to link to your content. These mentions are a great help to your marketing efforts.
A common type of editorial backlink is when your content is cited as a source of information, such as in an infographic or an article full of statistics.
Webinar
Webinars are packed with valuable information, and a mention of your brand can do wonders for your website. If your website is a valuable source of information, other businesses may mention you in their webinars and recordings.
Acknowledgement
If your brand sponsors an industry event, donates, or has a representative speaking, you can get acknowledgement backlinks. Websites will publish acknowledgements after the event.
Free Tool
Offering free tools is an excellent way to earn backlinks. Examples include a cost calculator, an e-book, or a free version of a service.
This innovative marketing strategy is an excellent way to acquire quality backlinks from websites with good domain authority.
Comment
When you comment on blog posts, you can also include a link. However, you need to be careful with this strategy. Sometimes, links in the comments can be seen as spam.
Don’t overdo it, and only comment on high-quality websites that are relevant to your business.
Press Release
You can also get backlinks through press releases. Getting backlinks from media outlets is a good way to bring more attention to your business.
Reach out to some local outlets to see if this is possible. It certainly doesn’t hurt to try and gain some extra exposure!
Understanding the Types of Backlinks
These are some of the most common methods and types of backlinks. However, there are more ways you can go about acquiring backlinks.
The more votes you can get from high-quality websites, the better for your business. Try different strategies to see what works best for you.
And don’t stop learning here! Read some of our other content about SEO, marketing, and much more.
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